“Take the right direction”
The Innoscope Category
A tool that will help your decision making: to give the right impulse to your innovation plan, or to your assortment plan.
The Innoscope Category reports will evaluate the dynamics of innovation of each of your categories, and highlight the high potential drivers of innovation.
A unique combination of methods and know-how from XTC experts to analyse the innovation of your categories.
Quantitative analys: innovation rank of the category relatively to others, axes and trends of innovations, brands Vs private labels, winning positioning …
Qualitative analysis: structuring innovation drivers and emerging innovation drivers, illustrated by most representative examples.
Consult the list of Innoscope Category reports that are available: click here
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