“Beware of imitations!”
The world of innovation according to XTC
Thanks to the wealth of experience we’ve gained over the years, we at XTC view innovation both critically and objectively. For a product to be added to our XTCscan™ database, it’s not enough that it be labelled “new”. We’re all too aware of the seemingly magical power of this much-touted adjective, so we’re especially wary of those who use it too liberally.
As such, we make a point of including in the XTCscan™ database only products that we have objectively deemed to be innovative according to our strict definition of the term: products that introduce both new characteristics and potential benefits to consumers.
These innovative characteristics and benefits, which we seek out and analyze worldwide, constitute a precious source of inspiration that ultimately benefit our clients.
Insight of successful ingredients of XTC methods
Observe, examine, detect, digest, decrypt, assemble…
These are some of the ingredients used by XTC experts to support our clients in developing highly value-added and differentiated products.